HP INC.
Moving pictures
against counterfeiting
IMAGE VIDEOS // INFO CLIPS // VIDEO TUTORIALS
With its Anti Counterfeiting and Fraud (ACF) Program, HP takes decisive action against counterfeiting and infringements of its brand and intellectual property. We help to inform and sensitize various target groups, such as dealers and consumers, with compelling videos. For this, we provide a full service ranging from concept development, storyboarding, and video shooting, including post‑production and animation, to the creation of different language versions of the brand protection videos.
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In our elaborately filmed brand protection image clip for the HP ACF Program, we show in an emotional story how harmful counterfeit print cartridges and toners can be. We also provide some straightforward tips how to purchase genuine products safely.
During conception phase, we create meaningful mood and storyboards. This allows us to visualise the plot and look & feel of the final clip in a simple and comprehensible way.
The image clip uses impressive imagery and catchy storytelling to emphasize the benefits of original products. And it gives clear tips on what to look out for when shopping to avoid counterfeits. Lots of close‑ups draw the viewers into the story and keep them close to the action.
The image clip uses impressive imagery and catchy storytelling to emphasize the benefits of original products. And it gives clear tips on what to look out for when shopping to avoid counterfeits. Lots of close‑ups draw the viewers into the story and keep them close to the action.
Thanks to extensive location scouting and casting in advance, the image clip was created on a chic set. This gives it a contemporary and appealing look – produced over several days using state‑of‑the‑art 4K cinema technology.
For worldwide use, we create the brand protection video in over 20 different language versions. These range from French to Arabic, Indonesian, Czech, and Korean. We take care of the entire production process, from translation to recording the localised voice‑over texts and finalising the individual clips.
I strongly recommend Karg und Petersen as one of the best communication agencies to work with.“
Gabriela Moisescu
Compliance and Risk Management, HP Inc.
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In a dynamic info clip, we present the HP ACF Program and its brand protection activities. Because education, creating awareness, and hands-on tips can help to curtail counterfeiting.
We use a variety of striking graphics, animations, videos, and photos to illustrate the messages of the clip in a varied and concise way. The content ranges from general information about brand protection, through the risks and damage caused by counterfeiting, to the successes of the HP ACF Program in the fight against IP misuse and fake products.
In short video tutorials, we highlight selected aspects of brand protection for HP and provide specific tips and guidelines on how to avoid counterfeiting. For example, by looking out for suspicious offers online or checking the security labels on the packaging correctly.
Colorful accents, concise language, and clear messages present the brand protection content in a striking way. The clips play with animations, impressive typography, and intuitive graphics. This turns the videos into an easily digestible information snack.
In short video tutorials, we highlight selected aspects of brand protection for HP and provide specific tips and guidelines on how to avoid counterfeiting. For example, by looking out for suspicious offers online or checking the security labels on the packaging correctly.
Colorful accents, concise language, and clear messages present the brand protection content in a striking way. The clips play with animations, impressive typography, and intuitive graphics. This turns the videos into an easily digestible information snack.
To protect your personal data, the connection to the video saved on Youtube has been blocked. By loading the video, you accept Youtube's privacy policy.
To protect your personal data, the connection to the video saved on Youtube has been blocked. By loading the video, you accept Youtube's privacy policy.
